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Home > Website News > Advertising with Us - Some important factors you should know

Advertising with Us - Some important factors you should know
By John Romaine
Monday, 16 June 2008
Viewed : 54888 time(s)
 
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About the Author

John Romaine


John is the founder and creator of egaragesales. He takes care of everything, right through from developing the site, to writing articles, assisting members and sitting up til 3am sending out garage sale signs and answering emails. His interests include bodybuilding and e-commerce.

John Romaine has written 59 article(s) for egaragesales.

Quite often I receive emails from people advertising on Egaragesales asking "I've done my ad but now I have to make an important change and my garage sale is tomorrow. Is it too late to change my ad?" or "If I advertise on Friday night and my garage sale is on the next day, will it be listed in time and will anyone see it?"

Many people don't realise the flexibility and advantages of advertising online as opposed to the traditional way of newspaper advertising. Unlike newspaper advertising, there are no deadlines and no restrictions when advertising online with Egaragesales. You can advertise your garage sale ANYTIME and be confident in knowing that your ad will be seen within hours (or sooner if you have a Paypal account) by people totally dedicated to finding garage sales. This has great advantages for those who may have missed the Wednesday 5pm newspaper deadlines; or decided at the last minute to run a garage sale; or who need to make important changes to  their ad - including postponing the garage sale to another date due to unforseen circumstances. Our advertisers aren't locked into an unchangeable newspaper ad.

People who advertise online with Egaragesales also benefit from knowing that buyers who browse the web site are looking only for garage sales. While newspapers boast large readership, how many of those are actually looking for garage sales? When you advertise on a garage sales web site, you know only garage sale buyers are looking. And Egaragesales helps those buyers find you by providing easy search methods and plenty of information about each garage sale. Egaragesales additionally provides the serious buyers with access to our free garage sale alert feature so they will know about your garage sale as soon as it is listed.

We are now attracting over 40,000 unique visitors a month and growing steadily, which means better exposure and more immediacy to a larger audience. Why a larger audience? There are no physical borders when you advertise online. Your ad will reach anyone who is prepared to travel to your suburb to buy what they are looking for regardless of which newspaper district you and the buyer are located.

Another interesting quesion which I get a lot of is.."It's such a great website, why dont you promote it more, maybe in the newspapers...?"

The issue I'm faced with, as the sole operator of egaragesales.com.au, is that most of the larger newspapers and regional newspapers are controlled by big corporate players such as APN media, Sensis, News Limited and Fairfax Digital just to name a few. They control a large portion of the market share and want to ensure that they limit any potential competition. Its dissapointing and quite frustrating to say the least, however it seems that the big companies feel that they 'own' this industry and they will not give my business advertising space. I have tried on numerous occasions to run advertising campaigns with newspapers such as the Courier Mail, The Age, and The Herald Sun, only to be denied due to being seen as a "threat", as they say, to their business. It is frustrating, but we are growing through word of mouth as people use our service, and then tell others about us. I can only hope that people continue to support us little guys and remember the Aussie way of giving someone a "fair go". We are always looking for ways to promote our business so if you have any suggestions, please let us know.

Another question is, "How many people actually work at Egaragesales? Is there someone actually there that I can talk to if I need...?"

Egaragesales is run directly from my home office here in Brisbane. I make every effort to offer useful and polite assistance to all my client enquiries - especially if help is needed with an ad. Contact can be made by email, phone, fax & text. Sometimes you might get an answering machine, but if you leave a message, you will get a reply. Unlike many websites, there is a REAL person based in Brisbane, Australia who is here to help you, and yes, you WILL get a reply email and YES I will help you if you have any troubles.

Another question I am continually asked is "Can I change the details in my ad or postpone it if I want?"

Of course you can! Unlike printed newspaper ads, you can change your Egaragesales ad anytime you like for free without phoning to explain yourself. And it's really easy. To change or update your ad, including changing your garage sale date, simply click on Manage My Ad and log in using the email address and password you specified when creating your garage sale ad. Then click on "Edit / View my Ad". Make your changes and see the changed ad immediately  - thats it! If you do get into trouble, just contact me. 

While the benefits of online advertising means you can list an ad the day before, I always encourage people to place their ads as far in advance as they can to gain maximum exposure. You can safely place your ad in advance and hide your street address to prevent unwanted pests and early birds arriving on your doorstep too soon. Buyers will still see your suburb and what you have for sale and they will bookmark your garage sale if interested. If you do want people to know your full address in advance, you have the option in your ad to do so. It's totally up to you.

The Egaragesales web site has now been running across Australia since 2004 from Brisbane. I hope even more people begin realising the advantages of online advertising and will support my garage sales website.

Egaragesales - helping buyers and sellers meet since 2004

 
 
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